Planes fly high, we know
how it feels

Design Thinking • Product Design • Mobile App • Design Systems • Usability Testing • Airline Industry • Belgrade •

Overview

AirSerbia, the national air carrier of the Serbia, and part of the Etihad Airways family, is one of the world's oldest airlines that transports 2.7 million passengers annually. The AirSerbia Mobile App presented an opportunity to reimagine the airline's digital presence and elevate the travel experience for its passengers. The goal was to create a user-centric app that would simplify travel processes, enhance customer satisfaction, and strengthen brand loyalty.

Project Summary

What we did

Product Improvements

Opportunities

Our main objective was to improve the conversion rate on the mobile app by seamlessly integrating with AirSerbia's systems and leveraging the accessibility of mobile technology to bring convenience, efficiency, and personalized experiences to the travelers. Thanks to extensive user data and analytics, we were able to gain full comprehension of user segments and personas, and to challenge our final design concepts through usability testing.

Outputs

Full modular design for mobile app, Scalable desing system, UI art direction, Custom illustrations

Tools

Project manager, product designer

Toolkits &
Tech Stack

LoFi wireframing

Customer journey mapping

HiFi wireframing

Art Direction

Moodboard

Feature prioritization

Design System

Dev handover

Usability

Solutions

The AirSerbia Mobile App journey began with a deep understanding of the passengers' needs and pain points.

Through extensive research, user and stakeholders interviews, and prototyping, Kroon team identified opportunities to streamline the travel experience through smooth, intuitive and user-friendly experience.

Extras

Need anything to make your trip more pleasant? We probably got it covered...

Outcomes

70%

Conversation rate improvomen

Incremental revenue increase compared to web

40%

increase of average order value compared to web purchases

70%

Registered users complete
in app check in

Kroon stood out with their proposal that was the result of their internal one week design sprint, and we were convinced they have a good design process that is necessary for complex projects.