Delivering solutions for inbound
marketing strategies

Product Design • Product Development • Inbound Marketing • HubSpot Integrations • HubSpot Diamond Partner Agency •

Overview

LyntonWeb is a pioneer of inbound marketing and HubSpot API integrations. The system of interconnected platforms is enabling better lead acquisition. The apps Kroon & Lynton Web partnered over and developed are database-driven, responsive web applications that are mobile- and desktop-friendly. Each app involves a lot of APIs, backend logic, and integration with HubSpot. Kroon led the way in agile scrum methodology.

Project Summary

What we did

Dedicated Team Support

Opportunities

Kroon provided comprehensive services including design, backend and frontend development, as well as product and project management. Our involvement spanned the entire product development cycle, commencing with initial ideation and design, and extending to the ongoing maintenance and enhancement of the product for a significant base of innumerable users.

Outputs

End-to-end product development for web app

Team

Project manager, System architect, 2 Backend developers, Frontend developer, Integration developer

Toolkits &
Tech Stack

Team recruiting and assesment

Onboarding

Training

Process and performance management

Product Design

Feature Prioritization

System Architecture

AngularJS

Pyhton

Solutions

In setting up the Lynton Web dedicated team, we adopted a principle of ownership, committing to a set of specific sprint deliverables.

This approach created a sense of motivation and enabled each team member to perform at their best. Daily communication during the daily briefs turned out to be an invaluable practice that ensured the smooth progress and successful completion of each sprint.

At the end of every sprint, the enhanced functionality of our products made them ready for immediate delivery. We focused on improving system architecture and security measures, while also adding new features and iterating based on the customer feedback.

Outcomes

30%

Increased clients conversation rate

90%

Completed sprints with no rollovers

25%

Average revenue increase